2022
Quote iQ
A lead-generation landing page that transforms complex quoting challenges into an elegant, user-centered solution for the B2B print industry.
UI/UX
Web Design
Phase 1
The primary purpose of the Quote iQ project was to create a high-conversion landing page for a new B2B SaaS solution aimed at the print and imaging sector. The main goal was to clearly communicate the product's value proposition, showcase its key features, and drive qualified leads by encouraging users to "Request a Demo."
Phase 2
Ideation and Research
The process began with an ideation and research phase focused on understanding the target user: a manager in the print industry struggling with inefficient quoting processes. I facilitated user journey mapping sessions using Miro to identify key pain points and opportunities. This research was critical for defining the information architecture and ensuring the page addressed the most pressing needs of the user, transforming a complex problem into an elegant user-centered solution.
Phase 3
Design
In the design phase, I used Figma to create high-fidelity wireframes and interactive prototypes. The visual strategy was to create a clean, modern, and professional UI that builds trust and credibility with a corporate audience. I established a clear visual hierarchy that guides the user through the page, with strategically placed calls-to-action to maximize conversion. The entire design was built on a scalable system, ensuring brand continuity and a consistent user experience.
Phase 4
Development
For the development phase, I translated the Figma designs into a fully functional, responsive landing page. I hand-coded the page using modern web standards, including HTML5, CSS3, and JavaScript, to create the interactive features. I utilized the CSS Bootstrap framework to ensure a consistent and reliable responsive layout, with a mobile-first design approach.
From concept to launch, I managed the end-to-end execution of the Quote iQ landing page. This involved leading the initial strategy and research, crafting the user experience and visual design, and handling the front-end development. The result is a polished, high-performance, and conversion-focused digital asset that effectively communicates the product's value to its target audience.
More Works
(VA — 02)
©2025
2022
Quote iQ
A lead-generation landing page that transforms complex quoting challenges into an elegant, user-centered solution for the B2B print industry.
UI/UX
Web Design
Phase 1
The primary purpose of the Quote iQ project was to create a high-conversion landing page for a new B2B SaaS solution aimed at the print and imaging sector. The main goal was to clearly communicate the product's value proposition, showcase its key features, and drive qualified leads by encouraging users to "Request a Demo."
Phase 2
Ideation and Research
The process began with an ideation and research phase focused on understanding the target user: a manager in the print industry struggling with inefficient quoting processes. I facilitated user journey mapping sessions using Miro to identify key pain points and opportunities. This research was critical for defining the information architecture and ensuring the page addressed the most pressing needs of the user, transforming a complex problem into an elegant user-centered solution.
Phase 3
Design
In the design phase, I used Figma to create high-fidelity wireframes and interactive prototypes. The visual strategy was to create a clean, modern, and professional UI that builds trust and credibility with a corporate audience. I established a clear visual hierarchy that guides the user through the page, with strategically placed calls-to-action to maximize conversion. The entire design was built on a scalable system, ensuring brand continuity and a consistent user experience.
Phase 4
Development
For the development phase, I translated the Figma designs into a fully functional, responsive landing page. I hand-coded the page using modern web standards, including HTML5, CSS3, and JavaScript, to create the interactive features. I utilized the CSS Bootstrap framework to ensure a consistent and reliable responsive layout, with a mobile-first design approach.
From concept to launch, I managed the end-to-end execution of the Quote iQ landing page. This involved leading the initial strategy and research, crafting the user experience and visual design, and handling the front-end development. The result is a polished, high-performance, and conversion-focused digital asset that effectively communicates the product's value to its target audience.
More Works
(VA — 02)
©2025
2022
Quote iQ
A lead-generation landing page that transforms complex quoting challenges into an elegant, user-centered solution for the B2B print industry.
UI/UX
Web Design
Phase 1
The primary purpose of the Quote iQ project was to create a high-conversion landing page for a new B2B SaaS solution aimed at the print and imaging sector. The main goal was to clearly communicate the product's value proposition, showcase its key features, and drive qualified leads by encouraging users to "Request a Demo."
Phase 2
Ideation and Research
The process began with an ideation and research phase focused on understanding the target user: a manager in the print industry struggling with inefficient quoting processes. I facilitated user journey mapping sessions using Miro to identify key pain points and opportunities. This research was critical for defining the information architecture and ensuring the page addressed the most pressing needs of the user, transforming a complex problem into an elegant user-centered solution.
Phase 3
Design
In the design phase, I used Figma to create high-fidelity wireframes and interactive prototypes. The visual strategy was to create a clean, modern, and professional UI that builds trust and credibility with a corporate audience. I established a clear visual hierarchy that guides the user through the page, with strategically placed calls-to-action to maximize conversion. The entire design was built on a scalable system, ensuring brand continuity and a consistent user experience.
Phase 4
Development
For the development phase, I translated the Figma designs into a fully functional, responsive landing page. I hand-coded the page using modern web standards, including HTML5, CSS3, and JavaScript, to create the interactive features. I utilized the CSS Bootstrap framework to ensure a consistent and reliable responsive layout, with a mobile-first design approach.
From concept to launch, I managed the end-to-end execution of the Quote iQ landing page. This involved leading the initial strategy and research, crafting the user experience and visual design, and handling the front-end development. The result is a polished, high-performance, and conversion-focused digital asset that effectively communicates the product's value to its target audience.
More Works
©2025